From Florence to the world
Annamaria Cammilli Gioielli, the world-renowned Florence-based jewellery house, is celebrating its 30th anniversary this year by paying homage to its history, art and passion under the stewardship of its creator, Annamaria Cammilli.
An undisputed interpreter of Italian creativity, Cammilli jewels proudly commemorate three decades of coherence in terms of product style and excellence, loyalty to the inspiring flair of Annamaria and the skill of the team of designers, superb taste and the finest Italian quality.
Twin highlights of the anniversary celebrations include the opening of a single-brand store in the heart of Florence and the creation of an important anniversary jewel known as Calla Anniversary. The highlights celebrate the house’s Florentine roots which have absorbed the art and the sublime of the Italian Renaissance, and the calla lily, the house’s icon-flower which has taken it all over the world as a standard-bearer of the style and elegance of the woman it represents.
Ode to nature
This year, the perfection of nature in the equilibrium of its forces, in its details, its colour nuances, its perfect forms and in its lightness juxtaposed with its power is the force driving the design of Cammilli jewellery. The new 2013 collections hold something of the sublime, proposing colours, volumes and lengths that are yet to be, and dreams and wishes to be fulfilled.
Sea waves, the hypnotic sway of the undercurrent and the eternal overlap of waves provide the fluid movements that are solidified in Onde – a collection where nature’s energy is crystallised into a sculpture and the sea spray becomes a shower of diamonds.
Take a close look at the new the Gea, Aqua and Sultana collections for the essence of Cammilli’s creative concept for 2013. These are three of the foremost collections this year and all share the common thread that conveys the evolution in the company’s creativity. The depth of shapes is elevated through a new language for Cammilli: abstract forms express richness not only in the use of diamonds that bring sparkle to the designs, but also in the original effects of movement through cleverly layered folds. Lastly, Annamaria has made a special contribution to these collections by using several tones of gold, combined to create truly unique versions.
To celebrate its 30th anniversary, Annamaria Cammilli opened its first Italian flagship store on April 15, 2013, right in the centre of Florence on the corner of Via Vacchereccia and Piazza della Signoria. This is a unique location looking out over Palazzo Vecchio and the Loggia dei Lanzi with the Fountain of Neptune and Michelangelo’s David acting as reminders of Florence’s role as the cradle of Italian Renaissance art.
The Annamaria Cammilli store is a little gem on two levels. The interior displays the exclusive tones for which the brand is renowned. The new Florentine boutique is a temple created in inimitable Italian style, with shimmering silks caressing the jewels in the window. Among the unique furnishings, an ultra-modern light fixture measuring over two metres in diameter and comprising instruments from the most advanced lighting technology.
Several exquisite glass niches are the ideal setting for the complete illustrious Cammilli collections, including 2013’s new arrivals. The brand also presents a number of exclusive collections only to be found in this store: a not-to-be-missed indulgence that justifies a visit to the Florence boutique. For the first time in the world, a selection of paintings by Annamaria Cammilli herself are presented in store, all on canvas and boasting the artist’s signature in 18-carat gold and diamonds.
The boutique is also an experience for the senses, rewarding eyes, nose and ears: soft music and timed atmospheric fragrance dispensers contribute to this encompassing shopping experience.
Calla Anniversary is the exclusive jewel presented by Cammilli for the brand’s 30th anniversary celebrations and represents an extraordinary and unique version of the Cammilli jewel icon: the calla lily. This flower symbolises the grace and elegance attributed by Annamaria to its feminine archetype and bears witness to exceptional skill in fashioning gold into the boldest forms and the most delicate petals.
Thirty years of celebration are equalled by the 30 carats in Calla Anniversary. The central pistil in the pendant and ring is a 0.30 carat marquise-cut diamond representing 30 years. Each earring contains a 0.15 carat diamond, reaching a celebratory total of 30-carat points.
The entire parure is available in six exclusive tones of Annamaria Cammilli gold and is available in an exquisite casket completely handmade from alabaster to create a highly original jewellery box.